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Category: Marketing


Can An Applicant Want a Job They Don’t Know Exists?

May 21, 2018

And how explaining jobs to children can help… Outside of the developmental disabilities field, who knows what a Direct Support Professional is? Almost no one. So, if a person looking for a job has no idea what a DSP is or does, is it possible for them to want that job? No.

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Posted in DD, Marketing, Nonprofit


Does Responsibility Scare DSP Job Applicants?

May 16, 2018

In my last post, I broke down the misconception that your organization is competing for employees with places like McDonald’s because of similar pay. Developmental disability organizations often added to that concern. What I heard was, “We’re competing with McDonald’s. The pay is similar, and you’re not responsible for someone’s life.“

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Posted in DD, Marketing, Nonprofit




A Common Misconception Holding You Back From Finding More Direct Support Professionals

May 08, 2018

Organizations helping people with developmental disabilities often feel like they’re competing for employees with anyone willing to pay $9–12/hour. But that isn’t true. Someone who will make an ideal Direct Support Professional is looking for something beyond a paycheck.

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Posted in DD, Marketing, Nonprofit


The Hidden Challenge of Attracting DSPs at Job Fairs

Feb 27, 2018

What’s holding back your developmental disability nonprofit from more Direct Support Professional applicants at job fairs? At job fairs, people are ready to apply on the spot. So why aren’t more people filling out your job application?

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Posted in DD, Marketing, Nonprofit




Motivate More People to Apply on DSP Ohio

Feb 05, 2018

Applicants have many opportunities available on DSP Ohio. Since your goal is to get more applicants, it’s critical to capture people’s attention.

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Posted in DD, Marketing, Nonprofit


How to Improve your DSP Ohio Job Posting

Jan 02, 2018

With so many openings for Direct Support Professionals, your organization needs to make the job posting as attractive as possible to potential applicants.

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Posted in DD, Marketing, Nonprofit




How to Motivate People to Support Your Nonprofit

Jul 27, 2017

When you write your non-profit’s mission statement, do you feel something missing? Learn how answering three questions (and understanding Batman) will make your mission more compelling and motivate people to help your non-profit.

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Posted in Marketing, Nonprofit


Together is Better by Simon Sinek

May 10, 2017

If you need inspiration and have twenty minutes to read, this is well worth it. Don’t let the fact that this book is simple deceive you.

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Posted in Book Reviews, Marketing


Recent Posts

  • How to Measure the Effectiveness of Your DSP Job Posts
  • Attracting DSPs is About the Message, Not the Tool
  • Can An Applicant Want a Job They Don’t Know Exists?
  • Beware of Companies Selling You “Impressions” to Fill Your Jobs
  • Does Responsibility Scare DSP Job Applicants?

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