Increasing Online Job Applications for Filling Homes

Screenshot of Filling Homes responsive web site

DESCRIPTION:

Filling Homes is a faith based not for profit organization that provides services to people with intellectual and developmental disabilities in Henry, Fulton, Williams, and Defiance Counties. They are unique in their ability to serve those with complex health requirements with no age restrictions for placement. Filling Homes is committed to providing the highest quality of services that ensure a person's health, safety, and well-being

CHALLENGE:

Filling Homes' greatest challenge was not enough Direct Support Professional (DSP) applicants for about 40 open jobs. They were hiring people that they would not have hired a few years ago, leading to lost time, effort, and thousands of dollars invested in employees that quickly turnover. As they put it, "How do we get off this hamster wheel of finding, hiring, and then losing staff?"

GOAL:

The priority was to increase the number of DSP applicants so Filling Homes could fill the open positions and ultimately be more selective about who they hire.

PHASES:

Phase 1: Embracing Challenge Process that allowed us to develop a strategy to communicate in a way that appeals to Filling Homes' ideal applicant and motivates them to contact them.

Phase 2: Setting up tracking of all job postings and recruitment activities to determine the ROI of these endeavors.

Phase 3: Copywriting for a new Employment page to attract caring applicants, highlight the benefits of working for Filling Homes, and how rewarding the work can be. We also wrote new copy for their ads on jobsites like Indeed.

RESULTS:

Online Job Applications: Dramatic increase from 23 applications over the three months prior to the new Employment page going live to 48 applications in the first six weeks! Applications were up over 300% from the same period in the prior year. Filling Homes also had their first full orientation class in months with three of ten new hires coming from the website.

Recruitment Source Tracking: Enabled Filling Homes to save money by canceling a $1000/month campaign that yielded no results. From 4/11/18 through 8/14/18, the sources of Filling Homes applicants were:

54 came directly to the website
9 from Google
2 from Bing
1 Four County Career
1 job fair
1 Indeed
1 Facebook
1 Snagajob
1 Yahoo

Community Building: The early results of the private, employee-only Facebook Group are:

Within 24-hours of announcing the group, over 150 of the 300+ employees had joined!
One of the first posts got employees talking with 91 comments
201 members as of 8/14
79 posts since starting on June 13 (62 days)

Related Sites by Blitz Media Design

Resident Home Association of Dayton
Lake County Board of DD / Deepwood

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