A blog for those who want a successful website & marketing

Category Archives: Social Media

“How To Network on Instagram Direct Message” [Gary Vaynerchuk]

Why you should read Gary V’s insight on Instagram:

At the moment, you have a fantastic opportunity to access anyone on Instagram by sending a direct message. Gary shows you the basics of how to do it and more importantly the approach to get results.

This is an especially great marketing tactic if:

  • you’re a small businesses that don’t have money to invest in paid advertising on social media
  • you’re a small businesses and you’re ready to invest time
  • you have a product and want to gain more exposure with the help of an influencer
  • you’ve opened a new local shop

How One Tweet Far Exceeded My Expectations

by Scott de Fasselle
Kirtland Hornets football championship graphic

A well-timed graphic with a specific audience can produce results.

On Friday, December 5th, 2014, the Kirtland Hornets were playing in their fourth consecutive state championship game. Since I went to high school there (years ago), and have a passion for sports, I knew I wanted to design something to honor the school and my old hometown.
Continue reading How One Tweet Far Exceeded My Expectations

To Get Started On Twitter—Just Listen!

By Scott de Fasselle
Twitter logo near a woman's ear
When people start using a social media platform, they frequently worry about what they don’t understand. So when beginning with Twitter, it’s easy to worry about how to get followers, favorites, retweets and so on. Then there’s the big question: What do I talk about on Twitter, anyway? (Will people really care?) When we get bogged down with these issues, it’s easy to miss the bigger picture.
Continue reading To Get Started On Twitter—Just Listen!

“When Is The Best Time To Publish A Blog Post?” [CoSchedule Blog]

The CoSchedule Blog article reviews 6 different studies to help you decide when to publish your blog post.

Generally, I’m not a big fan of these types of posts; however the first infographic in the article immediately presents the pros with the frequently ignored cons.

Posting during HIGH-activity hours:
Pro: More visitors.
Con: Content gets buried by other posts. Loses prominence due to noise.

Posting during LOW-activity hours:
Pro: Less noise. More prominence.
Con: Fewer visitors.

Why Search Engine Marketing is Better for Small Business Than Social Media


Why SEO is better than Social Media for small business
SEO Trumps Social Media for Most Small Businesses

While they are not mutually exclusive, many small businesses are making a mistake by emphasizing social media versus search engine marketing (SEM for fans of acronyms). True, Fortune 500 companies are pushing social media to engage people, but they already have the brand recognition and resources for an effective social media campaign. If you’re a small business, odds are your priority is to get new customers.

Here are three reasons why search engine marketing trumps social media:

Continue reading Why Search Engine Marketing is Better for Small Business Than Social Media

Keep the Social in Social Media

Keeping the SOCIAL in social media (icons)

It’s become a marketing mantra–you MUST have your business on Facebook, or Twitter, or LinkedIn, or…

With hundreds of millions of daily visitors, it makes perfect sense to have a presence for this growing social media audience. But it’s not like the movie Field of Dreams where you build it and they will come. Successful social media requires a major time commitment, creativity, and focusing on your audience.

After all, it’s SOCIAL media, not ads media. Social media has exploded because it’s, well, social! It’s a place to find friends and family, share interests, and networking. No one will follow your social media site if it’s content is nothing but shameless ads for your products or services.

Before you start a social media campaign, carefully consider the following:
Continue reading Keep the Social in Social Media

Do You Understand Twitter and Facebook Marketing?

Social media graphic
If you have a website, someone has or will advise that “you must use Facebook, Twitter, LinkedIn” or one of the other social sites to market your business. But unless you understand them and what’s required, they will not be assets to your organization.

It’s important to keep in mind that Facebook, Twitter and the rest are classified as SOCIAL media. They provide a great way for friends to find one another, or share interests and news. It’s supposed to be fun, dynamic, and active, and something people WANT to see! It’s all about emotion, and not another place to post ads.

Continue reading Do You Understand Twitter and Facebook Marketing?