Thomasnet can be a powerful lead generation tool IF used properly. In our experience, many clients fail to get their share of high-quality leads from Thomasnet. Do you find yourself asking:

• The cost is HOW MUCH?
• Is it paying for itself?
• Are we closing many sales from Thomasnet leads?

Have you renewed out of fear that canceling will mean no leads at all. Here are 3 tips on how to get more qualified leads AND sales from Thomasnet.

Continue reading 3 Secrets to High-Quality Leads from Thomasnet →

Enterprise Resource Planning (ERP) software has great appeal to manufacturers, but as with any tool, you should be careful and selective of how you use it. This is especially important when deciding how (and even IF) marketing information and efforts will interact with the ERP.

But first…

Continue reading Integrating Effective Marketing with ERP Software →