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Category Archives: DD

How to Measure the Effectiveness of Your DSP Job Posts

DD, Nonprofit

Measure the effectiveness of your DSP job posts

Developmental disabilities providers use a variety of media for job posts to attract caregivers (Direct Support Professionals or DSPs). These include online ads, job sites like Indeed, social media, classified ads, church bulletins, job fairs, and more. Ads often link to the application page on your website. Do you know how many people come to that page? Do you know how many apply? If they apply, do you know how they really found you?

Continue reading How to Measure the Effectiveness of Your DSP Job Posts →

Beware of Companies Selling You “Impressions” to Fill Your Jobs

DD, Nonprofit

Developmental disabilities providers are desperate to find Direct Support Professionals to help those under their care. Sellers of radio or TV ads, billboards, and website banner ads all tout the same thing—plenty of eyeballs (or impressions).

If more people see your job posting for caregivers, the more applicants you should get, right? That may sound good, but it’s not that easy.

Let’s look at some of these “high-traffic” options.

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Does Responsibility Scare DSP Job Applicants?

DD, Marketing, Nonprofit

mother and father with their son

In my last post, I broke down the misconception that your organization is competing for employees with places like McDonald’s because of similar pay.

Developmental disability organizations often added to that concern.

What I heard was, “We’re competing with McDonald’s. The pay is similar, and you’re not responsible for someone’s life.” Continue reading Does Responsibility Scare DSP Job Applicants? →

A Common Misconception Holding You Back From Finding More Direct Support Professionals

DD, Marketing, Nonprofit

McDonald's

Late last year, I wanted a broader perspective on the struggle to find more Direct Support Professionals. So I reached out to more than two dozen organizations helping people with developmental disabilities. As I listened to their challenges, I was really surprised by something I heard over and over.

“We’re competing for employees with places like McDonald’s—or anyone who will pay $9–12/hour.”
Continue reading A Common Misconception Holding You Back From Finding More Direct Support Professionals →

The Hidden Challenge of Attracting DSPs at Job Fairs

DD, Marketing, Nonprofit

job applicants at a DD job fair

When we’re helping clients attract more DSP applicants, the initial focus is on increasing applications online. With a recent DD job fair in our area, I went to observe, listen, and take some notes.

I wanted to see what’s holding organizations back from more applicants in an environment where people are ready to apply on the spot.

Continue reading The Hidden Challenge of Attracting DSPs at Job Fairs →

Motivate More People to Apply on DSP Ohio

DD, Marketing, Nonprofit

woman talking with man with Down Syndrome

And The Simple Four-Step Formula to Guide You

In our last post, How to Improve your DSP Ohio Job Posting, we talked about the mindset and approach to make your job postings more attractive to potential applicants.

Now that we’re on the same page, let’s cover how to motivate more people to apply for Direct Support Professional jobs.

Continue reading Motivate More People to Apply on DSP Ohio →