How to Measure the Effectiveness of Your DSP Job Posts
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Developmental disabilities providers use a variety of media for job posts to attract caregivers (Direct Support Professionals or DSPs). These include online ads, job sites like Indeed, social media, classified ads, church bulletins, job fairs, and more. Ads often link to the application page on your website. Do you know how many people come to that page? Do you know how many apply? If they apply, do you know how they really found you?
Attracting DSPs is About the Message, Not the Tool
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Digital promotion tools promise high-exposure to Developmental Disabilities providers desperate to hire caregivers. There’s no magic in these tools, and without the right message, they rarely produce results.
So what do we mean by “digital promotion tools?” They include:
Can An Applicant Want a Job They Don’t Know Exists?
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And how explaining jobs to children can help…
Outside of the developmental disabilities field, who knows what a Direct Support Professional is?
Almost no one.
So, if a person looking for a job has no idea what a DSP is or does, is it possible for them to want that job? No.
Beware of Companies Selling You “Impressions” to Fill Your Jobs
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Developmental disabilities providers are desperate to find Direct Support Professionals to help those under their care. Sellers of radio or TV ads, billboards, and website banner ads all tout the same thing—plenty of eyeballs (or impressions).
If more people see your job posting for caregivers, the more applicants you should get, right? That may sound good, but it’s not that easy.
Let’s look at some of these “high-traffic” options.
Does Responsibility Scare DSP Job Applicants?
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In my last post, I broke down the misconception that your organization is competing for employees with places like McDonald’s because of similar pay.
Developmental disability organizations often added to that concern.
What I heard was, “We’re competing with McDonald’s. The pay is similar, and you’re not responsible for someone’s life.” Read the rest of this entry »
A Common Misconception Holding You Back From Finding More Direct Support Professionals
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Late last year, I wanted a broader perspective on the struggle to find more Direct Support Professionals. So I reached out to more than two dozen organizations helping people with developmental disabilities. As I listened to their challenges, I was really surprised by something I heard over and over.
“We’re competing for employees with places like McDonald’s—or anyone who will pay $9–12/hour.”
Read the rest of this entry »
How to Unlock Remarkable Storytelling for Nonprofits
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Every nonprofit is missing out on donations, sponsors, volunteers, staff, or media exposure. Focusing on mission statements and generic “support our cause” requests are ineffective. The answer—storytelling!
The Hidden Challenge of Attracting DSPs at Job Fairs
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When we’re helping clients attract more DSP applicants, the initial focus is on increasing applications online. With a recent DD job fair in our area, I went to observe, listen, and take some notes.
I wanted to see what’s holding organizations back from more applicants in an environment where people are ready to apply on the spot.
Motivate More People to Apply on DSP Ohio
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And The Simple Four-Step Formula to Guide You
In our last post, How to Improve your DSP Ohio Job Posting, we talked about the mindset and approach to make your job postings more attractive to potential applicants.
Now that we’re on the same page, let’s cover how to motivate more people to apply for Direct Support Professional jobs.
How to Improve your DSP Ohio Job Posting
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And Why Approaching It Like a First Date Will Help
Imagine you’re on a first date and your date keeps talking about himself/herself. Are you going out on a second date? No.
So what does this have to do with your job posting on DSP Ohio?
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