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How to Measure the Effectiveness of Your DSP Job Posts

Jun 01, 2018

Developmental disabilities providers use a variety of media for job posts to attract caregivers (Direct Support Professionals or DSPs). These include online ads, job sites like Indeed, social media, classified ads, church bulletins, job fairs, and more. Ads often link to the application page on your website. Do you know how many people come to […]

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Posted in DD, Nonprofit


Attracting DSPs is About the Message, Not the Tool

May 29, 2018

Digital promotion tools promise high-exposure to Developmental Disabilities providers desperate to hire caregivers. There’s no magic in these tools, and without the right message, they rarely produce results. So what do we mean by “digital promotion tools?” They include:

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Posted in DD, Nonprofit




Can An Applicant Want a Job They Don’t Know Exists?

May 21, 2018

And how explaining jobs to children can help… Outside of the developmental disabilities field, who knows what a Direct Support Professional is? Almost no one. So, if a person looking for a job has no idea what a DSP is or does, is it possible for them to want that job? No.

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Posted in DD, Marketing, Nonprofit


Beware of Companies Selling You “Impressions” to Fill Your Jobs

May 18, 2018

Developmental disabilities providers are desperate to find Direct Support Professionals to help those under their care. Sellers of radio or TV ads, billboards, and website banner ads all tout the same thing—plenty of eyeballs (or impressions). If more people see your job posting for caregivers, the more applicants you should get, right? That may sound […]

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Posted in DD, Nonprofit




Does Responsibility Scare DSP Job Applicants?

May 16, 2018

In my last post, I broke down the misconception that your organization is competing for employees with places like McDonald’s because of similar pay. Developmental disability organizations often added to that concern. What I heard was, “We’re competing with McDonald’s. The pay is similar, and you’re not responsible for someone’s life.“

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Posted in DD, Marketing, Nonprofit


A Common Misconception Holding You Back From Finding More Direct Support Professionals

May 08, 2018

Organizations helping people with developmental disabilities often feel like they’re competing for employees with anyone willing to pay $9–12/hour. But that isn’t true. Someone who will make an ideal Direct Support Professional is looking for something beyond a paycheck.

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Posted in DD, Marketing, Nonprofit




How to Unlock Remarkable Storytelling for Nonprofits

Mar 27, 2018

Every nonprofit is missing out on donations, sponsors, volunteers, staff, or media exposure. Focusing on mission statements and generic “support our cause” requests are ineffective. The answer—storytelling!

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Posted in Nonprofit


The Hidden Challenge of Attracting DSPs at Job Fairs

Feb 27, 2018

What’s holding back your developmental disability nonprofit from more Direct Support Professional applicants at job fairs? At job fairs, people are ready to apply on the spot. So why aren’t more people filling out your job application?

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Posted in DD, Marketing, Nonprofit




Motivate More People to Apply on DSP Ohio

Feb 05, 2018

Applicants have many opportunities available on DSP Ohio. Since your goal is to get more applicants, it’s critical to capture people’s attention.

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Posted in DD, Marketing, Nonprofit


How to Improve your DSP Ohio Job Posting

Jan 02, 2018

With so many openings for Direct Support Professionals, your organization needs to make the job posting as attractive as possible to potential applicants.

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Posted in DD, Marketing, Nonprofit


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Recent Posts

  • How to Measure the Effectiveness of Your DSP Job Posts
  • Attracting DSPs is About the Message, Not the Tool
  • Can An Applicant Want a Job They Don’t Know Exists?
  • Beware of Companies Selling You “Impressions” to Fill Your Jobs
  • Does Responsibility Scare DSP Job Applicants?

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